The hydrolyzed collagen market, valued at USD$ 825 million in 2018, advances towards becoming a billion-dollar market by 2021, and will continue its stride at a CAGR of 8% during 2019-2029, finds a new report published by Transparency Market Research (TMR). Here, we briefly go over Hydrolyzed Collagen in Nutraceuticals and the new dimensions with the popularity of Curative Approach.
The hydrolyzed collagen market holds adjacent market opportunities, besides food and beverages, and much of this has to do with the newly-added thrust of preventive, rather than curative measures in the healthcare sector. Though the healthcare industry is not a direct contributor to the landscape, the blurring lines between food and nutraceutical industries, and the convergence of ‘food-pharma’ industries are projected to exert a sizeable influence on the popularity of hydrolyzed collagen to cater to nutritional inadequacies among consumers.
The significant shift in the strategy towards curative practices has, in turn, caught the attention of the cosmetics and personal care industry, and manufacturers are catalyzing the spurt in the growth of the hydrolyzed collagen market with the introduction of skincare- and hair care-based products. However, while tapping adjacent market opportunities, manufacturers need to be prepared for the discipline of regulatory compliance.
In 2018, the sales of powdered hydrolyzed collagen accounted for a value of USD$ 265 million, while that of liquid hydrolyzed collagen grew to a value of USD$ 135 million. Despite the availability of various intake options, consumers tend to prefer nutritional supplements in the powdered form over the tablet and liquid forms. On top of that, powdered hydrolyzed collagen is deemed pure, as it is less susceptible to mixing with other ingredients. As compared to the other forms, cost-effectiveness and high flexibility with dosing remain the key attractive proposition of the powdered form.
Proper labeling of hydrolyzed collagens in nutraceuticals will be a focus area for market players, given the growing appetite of central and food regulators regarding safety. The FDA, operating in the U.S., issued new guidance on food labeling, to drive greater standardization in the way health and nutrition information is presented to the consumer. Another key aspect of such regulations is the high number of product recalls in case of failure to meet legislated protocols, which needs the complete attention of manufacturers while marketing for their products to safeguard their business from product recall instances.
With the presence of stringent regulatory norms scrutinizing hydrolyzed collagens as well as products made out of them, manufacturers will need to take a more granular and conscientious approach towards the development of clean-label products and compliance. HawkScanner is designed with a simple and ease-to-use search interface, allowing you to quickly check products and ingredients against the FDA’s compliance database. You can generate and save snapshots of products and ingredients and monitor their FDA compliance in real-time with our premium plans. Sign up today to start searching at no cost.